The Province of Aurora has gone a long way since its conception as a tourist destination. Since then, arrivals continuously increased alongside with industry development. Accommodation, restaurants and other tourism-related services are very visible in tourism designated areas of every municipality.

Aurora has been included in the bucket list of tourists of all types, either local or foreign. With the guidance of our Local Chief Executive Hon. Gerardo A. Noveras, we, at the Provincial Tourism Office, will continue to strive for the fulfilment of our vision for the province to be a premier eco-tourism and adventure destination.

Anchored to the Canopy to Corals concept for eco-based tourism product development, let us all work together to provide every tourist in Aurora to have an awesome experience of One destination….Endless Adventure!

Michael A. Palispis
Provincial Tourism Officer


Aurora shall be a premiere Eco-Tourism and Adventure destination with world-class infrastructure and facilities, competitive tourism products, effective operational and marketing plan, well-trained tourism stakeholders complemented by a strong community support and practicing responsible and sustainable tourism development towards an improved quality of life.


Aurora Province shall be developed as a resource-based tourist destination that caters to diverse markets and generates sustainable economy for the local population.


  • Construction/Development of tourism support infrastructure and facilities for better access and improved services
  • Development of additional products and tour packages
  • Improvement and expansion of existing products
  • Extensive promotion and marketing activities at a wider and new target markets
  • Continued provision of capacity-building activities for all tourism stakeholders, partners and allied sectors
  • Strengthen institutional collaboration between and among tourism industry players, stakeholders and frontliners


  • To identify tourism priority areas for infrastructure and facilities development and improvement vis-à-vis municipal/barangay LGU priorities
  • To validate previously explored/inspected potential tourist destinations for product development and formulation of additional tour packages
  • To connect existing products within neighboring locations with similar tourism potentials
  • To promote the Province of Aurora to new and unsaturated markets of the Visayas and Mindanao, including the Asia and the Pacific regions
  • To achieve a standard quality of service among frontliners and industry players through capacity-building workshops
  • To strengthen institutional governance in partnership with private and business sectors, NGAs and NGOs through an established local tourism council

Duties and Functions of the Office

  1. Implement laws, policies, plans, programs and rules and regulations of the department;
  2. Formulate local tourism plans, programs and projects for the development of tourism industry in the province;
  3. Coordinate and supervise all activities of the province concerning tourism;
  4. Advise the Provincial Governor and the Sangguniang Panlalawigan on the promulgation of laws relative to the policy, plans, programs and projects designed to promote and develop tourism industry in the province;
  5. Represent the province in all such conferences and meetings concerning tourism and trade;
  6. Design programs to encourage private sector investment and participation in tourism activities and projects;
  7. Coordinate with the national and regional offices of the Department of Tourism and other agencies (government and private sector) concerning tourism activities; and
  8. Perform such other functions as may be provided by law.

Major Tourism Plans and Programs

  1. Infrastructure and Facilities Development
    1. Recommend appropriate and necessary tourism infrastructure facilities and utilities  
    1. Submit proposals and corresponding requirements to partner agencies for construction of roads leading to tourist destinations for better access and other tourism-support facilities for improved services
  • Product Development
    • Inspection of existing and potential tourist destinations
    • Identification of potential tourist attractions for tourism development and promotion
  • Promotion and Marketing
    • Promote the Province of Aurora as a prime tourist destination through participation to various tourism and travel fairs and expositions within and outside the country
    • Use of multi-media (AVP, flyers, brochures, print, social media, web) to reach various types of market
  • Capability-building and Institutional Development
    • Conduct of tourism-related trainings, seminars, orientations for frontliners, stakeholders and partners
    • Provision of capability-building activities to improve tourism industry services
    • Organize and strengthen frontliners and stakeholders as partners in tourism development

Organizational Chart

Citizen’s Charter


Accomplishment 2021

Contact Information

Mailing AddressAurora Tourism Office
Provincial Capitol
Quezon Street, Brgy. Suklayin
Baler, Aurora, 3200
Contact NumberMs. Charlotte Madarang
Supervising Tourism and Operations Officer
Promotion and Marketing Division
Social MediaFACEBOOK: Tourism Aurora Page /
INSTAGRAM: @tourism.aurora